New Brand Identity Introduced at Iconic Philanthropic Events Bringing Communities Together Across the Country

WASHINGTON, Sept. 8, 2025 /PRNewswire/ -- The Leukemia & Lymphoma Society, now Blood Cancer United®, the largest global nonprofit focused on serving blood cancer patients, is launching its signature community event, Light The Night, under its new brand this September, during Blood Cancer Awareness Month. On August 28, the organization unveiled its new brand identity, reflecting years of transformation and a renewed commitment to uniting the blood cancer community. The brand rollout will be integrated into Light The Night events nationwide this fall, symbolizing a bold new era in support of reaching all those impacted by blood cancer.

Light The Night events unite survivors, caregivers, and supporters to honor those affected by blood cancer and raise vital funds for research, patient services, and advocacy. Held in nearly 100 cities, the events bring communities together in a powerful show of hope and remembrance with supporters carrying lanterns during a one-mile walk to symbolize their connection to the mission. The 2025 season's first Light The Night event kicks off in Buffalo, NY on September 12. Subsequent events will continue throughout the fall in locations nationwide, the full event lineup can be viewed here.

"With our new name and refreshed look at Light The Night, we're making it crystal clear who we are and who we serve, which is all blood cancer patients," said Coker Powell, Blood Cancer United EVP, Chief Revenue Officer. "Everyone who takes part in this iconic campaign—and every lantern lit—helps drive groundbreaking research, provide critical support to patients and families, and send a powerful message: no one faces blood cancer alone."

In addition to an updated look and feel to reflect its new name, Blood Cancer United will debut a new experience at all Light The Night events. United in Mission (UIM), will feature an interactive 3D "U" sculpture allowing attendees to reflect on the moments that matter – the big (and not so big) life moments that Blood Cancer United will help make possible. The sculptures will also be featured throughout the year at the organization's signature peer-to-peer events, including Team In Training and Athletic events, Visionaries of the Year, and Student Visionaries of the Year.

This year's Light The Night Honored Hero is Sofia of Charlotte, NC, a kindergartener courageously facing treatment for acute lymphoblastic leukemia. Throughout the season, the Light The Night community will be lighting the way for Sofia, her family, and so many others.

Announcing 2025 National Sponsors for Light The Night

To expand the reach and impact of Light The Night, Blood Cancer United is proud and grateful to announce its 2025 National Sponsors:

• National Presenting Sponsor of Survivorship and Hope: BeOne Medicines
• Leading Lights: AbbVie, The Wawa Foundation
• Fundraising Heroes: Builders FirstSource
• Luminary: Amgen, AstraZeneca, Bristol Myers Squibb, Genentech, Gilead and Kite Oncology, Lilly, Novartis, Pfizer, Syndax

"We're truly inspired by the continued support of our partners—both familiar and new," said Powell. "Their generosity and passion are helping us transform lives and bring hope to every blood cancer patient and family we serve."

While the organization's name has changed, its mission remains unwavering: cure blood cancer and improve the quality of life of all patients and their families By reaching more patients and expanding its impact, Blood Cancer United is advancing toward its bold goal: to enable people with blood cancer to gain more than one million years of life by 2040.

To find and register for a Light The Night event, visit www.lightthenight.org/search-events.

For media inquiries or interview requests, contact mediarelations@bloodcancerunited.com.

About Blood Cancer United®
Blood Cancer United® (formerly The Leukemia & Lymphoma Society) is the largest global nonprofit focused on blood cancer patient support, research, and advocacy. The organization's mission is to cure blood cancer and improve the quality of life of all patients and their families. To achieve it, Blood Cancer United brings together a community of people—patients and their families, volunteers, healthcare providers, scientists, staff, partners, fundraisers, and philanthropists—who believe all blood cancer patients deserve longer, fuller lives. 

Since the organization's founding in 1949, it has consistently evolved to better serve people affected by all 100-plus types of blood cancers—including leukemia, lymphoma, myeloma, myelodysplastic syndromes, and myeloproliferative neoplasms. 

Blood Cancer United offers free, trustworthy resources, personalized support, and community for anyone affected by blood cancer. The organization has invested more than $1.8 billion in clinical research, which continues to increase survival rates. Blood Cancer United advocates nationally and locally for more accessible and affordable healthcare for all patients.

For support and to learn more, visit www.BloodCancerUnited.org. Patients can contact blood cancer information specialists at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET. Connect with the organization on Facebook, X, Instagram, LinkedIn and TikTok.

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SOURCE Blood Cancer United